The Complete Distribution
Chain, One Platform
Supporting operations: Warehouse · Sales Team · Driver
SuplyIQ connects Brands, Master Distributors, Distributors and Retailers into one system — every order, every stock movement and every delivery on the same live platform, with AI assistance where it actually helps.
Built for Modern Grocery Distribution
Brand → Master Distributor → Distributor → Retailer
Four tiers, one chain. Each tier gets its own workspace, and every order and stock movement flows along the same hierarchy — on one live platform. Warehouses, sales and delivery operate in support of this chain, not as levels inside it.
Brand
Owns the product catalog, pricing and promotions, and supplies its Master Distributor.
Master Distributor
Buys from its Brands and supplies the Distributor network — the executive tier of the operation.
Distributor
Serves its Retailers day to day — orders, inventory, fulfilment and delivery in its territory.
Retailer
Orders from its Distributor through a mobile app — by browsing the live catalog, or by simply speaking the order.
Executive Dashboard — The Central Intelligence Hub
Orders, inventory movements, retailer activity and revenue flow into role-scoped live dashboards — each tier sees its own slice of the same operational truth.
Distribution Businesses Are Still Run on Guesswork
Most grocery distributors run on phone calls, spreadsheets and instinct — while demand, inventory and delivery risk shift in real time.
Manual Ordering
Orders taken over phone calls and passed hand to hand, with no single source of truth for what was actually promised to a retailer.
Phone & WhatsApp Orders
Someone re-types the same order from a voice note or chat thread, introducing errors and delays before it ever reaches a warehouse.
Excel Reports
Leadership waits days for a spreadsheet that was already stale the moment it was exported.
Inventory Blind Spots
Stock levels live in someone's head or a notebook — nobody can say what is actually in the warehouse right now.
Stockouts
Fast-moving SKUs run out at the shelf while slow movers pile up in the back room, costing sales and loyalty.
Untracked Discounts
Promotions and special prices agreed verbally, applied inconsistently, and impossible to reconcile later.
Order Disputes
No shared record of what was ordered, changed or delivered — every discrepancy becomes a phone argument.
No Executive Visibility
Owners and executives have no live view of revenue, orders or inventory across the network.
Every Function, One Platform
Twelve connected modules covering every role in the distribution network — no separate tools, no data silos.
Executive Dashboards
Live, role-scoped KPIs — revenue, orders, inventory value and trends for every tier.
Brand Portal
Catalog, pricing, promotions and Master Distributor supply from one place.
Master Distributor Portal
Brand relationships, distributor supply, warehouses, approvals and network performance.
Distributor Portal
Retailer orders, inventory, fulfilment and territory performance day to day.
Retailer App
Browse the live catalog, reorder in taps — or speak the order to the AI assistant.
Order Management
Retailer orders, replenishment orders and supply orders with approval and fulfilment workflows.
Inventory & Warehouses
Real-time stock, goods receipt (GRN) and an auditable movement ledger per warehouse.
Stock Alerts
Low-stock and out-of-stock visibility before the shelf goes empty.
Discounts & Promotions
Tiered pricing, promotions and coupon codes through an auditable discount engine.
Returns Management
Structured returns instead of undocumented write-offs.
Messaging & Notifications
Order-level conversations and alerts, so every change has a shared record.
AI Voice Assistant
Retailers ask about products, stock and orders — and dictate orders — by voice.
The Real SuplyIQ Executive Dashboard
Revenue, orders, inventory value and trends — this is a screenshot of the actual application, not a mockup. Hover the numbers for what each area does.
The Retailer Speaks. The AI Assists. The Retailer Decides.
A retailer reads the order off the distributor's product sheet; the assistant builds it as a draft, asks whenever it isn't sure, reads everything back — and submits only on an explicit yes.
- 1
Retailer speaks the order
“Ten cases of Basmati Rice, five Paan Pasand Gold…” — read straight from the distributor's product sheet.
- 2
AI understands each line
Products are matched against the retailer's own live catalog; quantities are captured with each line.
- 3
Uncertain? It asks — never guesses
Two products with the same name, an unclear quantity, a misheard word: the assistant asks a short question instead of picking for you.
- 4
The order builds as a draft
Every line lands in a visible draft. Nothing is ordered yet — the draft even survives an interrupted session.
- 5
Retailer reviews the full order
The assistant reads every line back — product, brand and quantity — before anything is submitted.
- 6
Retailer confirms, SuplyIQ submits
Only an explicit “yes, submit” creates the order — one confirmation, exactly one order, straight into the distributor's queue.
- The retailer stays in control — AI assists, it never orders on its own
- No confirmation, no order — enforced in the app, not just promised
- Ambiguous product? The assistant asks instead of guessing
- One confirmation creates exactly one order — no duplicates
Two ways to speak an order — inside the Retailer App
Retailers can talk to the assistant line by line, or dictate the whole order in one recording, straight off the distributor's sheet. Both paths end in the same place: a visible draft, a full review, and the retailer's explicit confirmation before anything is submitted. It all lives in the same app they already use for the catalog, smart reorder and order tracking — these are the actual current screens.
Three Real Apps, Purpose-Built for This Business
Master Distributors, Distributors and Retailers each get their own mobile app — these are screenshots of the actual applications.
Approvals On the Go
Review and approve replenishment orders from your phone
Master Distributor
- Executive Dashboard
- Warehouses & Inventory
- Order Approvals
Fulfilment In Hand
Process and fulfil retailer orders wherever you are
Distributor
- Retailer Orders
- Inventory & Fulfilment
- Territory Performance
Speak the Order
Dictate, review, confirm — the order is in
Retailer
- AI Voice Ordering
- Smart Reorder
- Live Order Tracking
See the Actual Product
Every screen below is the real SuplyIQ application — not a concept, not a mockup.
Brand Portal
Catalog, pricing, promotions and network-wide visibility — the view a Brand opens every morning.
AI Built Into the Workflow — With a Human in the Loop
SuplyIQ's AI works inside the business processes it serves: it observes live operational data, prepares and recommends, and asks a person before anything that matters is executed.
AI listens and observes operational data
It matches, checks and prepares — against live catalog and inventory
It recommends or asks — never silently decides
A person reviews and explicitly approves
SuplyIQ executes through the same audited workflows as every other order
AI-Assisted Voice Ordering
Retailers talk to the assistant line by line, or dictate the whole order in one recording; either way, a draft they review and explicitly confirm.
Zero-Wrong-Product Design
Products resolve against the retailer's own catalog — anything uncertain becomes a question, never a guess.
Brand-Aware Matching
“Olpers Dairy Cream” and “Fayakun Dairy Cream” are different products — the assistant keeps them apart.
Smart Reorder Suggestions
Suggested quantities drawn from each retailer's own previous orders.
Voice Q&A in 3 Languages
Products, stock levels and order status answered by voice in English, Urdu and Bengali.
Plain-Language Analytics
Dashboards open with a written summary of what changed, generated from live data.
Stock Intelligence
Low-stock and out-of-stock alerts from the live inventory ledger.
Human-in-the-Loop by Design
AI prepares, people approve — order submission always requires an explicit confirmation.
Built on a Modern, Production-Grade Stack
No legacy shortcuts. SuplyIQ runs on the same class of technology powering the world's leading platforms.
Built to Move the Numbers That Matter
Every module is designed around a measurable business outcome, not a feature checklist.
Faster Ordering
A spoken or one-tap reorder replaces the phone-call-and-retype cycle.
Fewer Order Errors
Orders resolve against the live catalog, with review before anything is submitted.
Live Inventory Truth
An auditable stock ledger replaces notebook counts and guesswork.
Fewer Stockouts
Low-stock alerts surface before the shelf goes empty.
Disciplined Discounts
Every promotion and coupon runs through one auditable engine.
Cleaner Disputes
Order conversations and change notifications create a shared record.
Executive Visibility
Live, role-scoped dashboards for every tier of the network.
AI With Guardrails
Assistance where it helps, explicit human approval where it matters.
Purpose-Built for Grocery Distribution
Generic ERP and CRM platforms weren't designed for DSD. Every module below is part of one integrated, AI-native platform built around this exact business model.
AI-Assisted Ordering
Speak the order; review the draft; confirm to submit — the retailer stays in control.
Draft → Review → ConfirmExecutive Dashboard
Live KPIs, trends and a plain-language summary — a real application screen, not a mockup.
Live KPIsOrder Management
Retailer, replenishment and supply orders with approval and fulfilment workflows.
3 order flowsInventory Ledger
Every stock movement recorded — GRN, fulfilment, adjustments — nothing edited in place.
AuditableRetailer App
Catalog, smart reorder and voice ordering, built for a retailer's phone.
AndroidDiscount Engine
Tiered pricing, promotions and coupons — tracked and reportable.
AuditableEnterprise Questions, Answered
Implementation, security, AI, pricing and support — everything a diligence team asks before rollout.
SuplyIQ is the digital operating system for grocery distribution. It connects the complete distribution chain — Brand, Master Distributor, Distributor, Retailer — through orders, inventory, sales, delivery, analytics and AI-assisted retailer ordering.
Ready to Transform Your
Distribution Business?
See SuplyIQ running against a network like yours — forecasting, ordering and executive intelligence, live.